la fidelización en servicios financieros va más allá del big data

La fidelización en servicios financieros va más allá del big data

With the increasing commoditization of banking services, banks today need to look beyond their traditional goals – like driving customer satisfaction, customer revenue, and customer retention. Instead, they must focus their energy on winning customer advocacy.” In short, analytics can be pivotal to success in banking, but only if the solution leads to better end […]

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